My Logo

For this project I was instructed to make my own original logo. I began by sketching out ideas I had. After I had several ideas and a few I liked I moved to the computer. I began putting my ideas in Illustrator.

These are the first few that I tried. I tried having my initials one in front of the other. I didn't think it looked great so I tried putting them side by side.

After those I tried more ideas I had. I tried typing out my name in different shapes. First I tried my first name then my last name.












I tried putting the ideas together. I tried putting the diamond in front and the rectangle in front. Then I had another idea. I tried a diamond but used shapes to cut out small sections.

Once I had come up with my two favorites I started adding color. I wasn't sure what colors I wanted to use so I tried a few different colors and mixes.












After I had tried different colors I began using mock-up images to see what my logo would look like. I ended up going with simple black and blue for my logos as that is what I preferred.












This is the logo I decided to go with. I liked the simple colors. I also thought it looked more professional and cleaner than my other logo.

The Wizard of Oz

Contrast

• I used color contrast in this poster to split the poser into sections.
• I used size contrast by making the important things bigger and the less important things smaller.
• I also used different fonts to help show importance.   

Alignment 

• I left aligned all of the top half, and right aligned the bottom half 

Repetition 

• I used the same 3 colors throughout.
• I used the same font for a lot of the important parts.

Proximity 

• I put things that went together closer and split sections by moving them farther away